/*
Theme Name: Qwoted Link Builder
Theme URI: https://qwotedlinkbuilder.com/
Author: Qwoted Link Builder
Description: Custom theme for Qwoted Link Builder, an independent Qwoted link building agency.
Version: 1.0.0
Requires at least: 6.0
Requires PHP: 7.4
License: GNU General Public License v2 or later
License URI: https://www.gnu.org/licenses/gpl-2.0.html
Text Domain: qwoted-link-builder
*/

/* Qwoted Link Builder — homepage styles
   Design tokens from the Adora style reference (tokens.json / DESIGN.md).
   PolySans is substituted with General Sans (Fontshare, free licence), bundled in assets/fonts. */

@font-face { font-family: 'General Sans'; src: url('assets/fonts/GeneralSans-500.woff2') format('woff2'); font-weight: 500; font-style: normal; font-display: swap; }
@font-face { font-family: 'General Sans'; src: url('assets/fonts/GeneralSans-600.woff2') format('woff2'); font-weight: 600; font-style: normal; font-display: swap; }
@font-face { font-family: 'General Sans'; src: url('assets/fonts/GeneralSans-700.woff2') format('woff2'); font-weight: 700; font-style: normal; font-display: swap; }

:root {
  color-scheme: light;
  /* Colors */
  --color-electric-violet: #592eff;
  --color-midnight-plum: #21164c;
  --color-obsidian-charcoal: #353241;
  --color-slate-smoke: #5f5f69;
  --color-pearl-mist: #e0e0db;
  --color-soft-concrete: #eeeeee;
  --color-pure-white: #ffffff;
  --color-sky-tint: #bcf2ff;
  --color-lime-spritz: #dfff9d;
  --color-cotton-candy: #ffaae6;
  --color-neon-cyan: #2ed6ff;
  --color-lime-pop: #a2ea13;
  --color-magenta-pulse: #f843c2;
  --color-canvas: #f9f9f7;
  --color-lavender: #e4dcff;

  /* Type */
  --font-display: 'General Sans', 'PolySans', ui-sans-serif, system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: 'Plus Jakarta Sans', ui-sans-serif, system-ui, -apple-system, 'Segoe UI', sans-serif;

  --text-caption: 14px;
  --text-body-sm: 16px;
  --text-body: 18px;
  --text-subheading: 20px;
  --text-heading-sm: 32px;
  --text-heading: clamp(30px, 4vw, 38px);
  --text-heading-lg: clamp(38px, 5.4vw, 58px);
  --text-display: clamp(44px, 6.6vw, 68px);

  /* Layout */
  --page-max-width: 1200px;
  --gutter: clamp(16px, 4vw, 40px);
  --section-gap: clamp(72px, 9vw, 120px);
  --card-padding: 32px;

  /* Radii */
  --radius-buttons: 8px;
  --radius-input: 12px;
  --radius-inner: 26px;
  --radius-cards: 40px;
  --radius-productframe: 64px;
  --radius-badges: 200px;
}

*,
*::before,
*::after { box-sizing: border-box; }

html { scroll-behavior: smooth; overflow-x: clip; }

body {
  margin: 0;
  background: var(--color-canvas);
  color: var(--color-obsidian-charcoal);
  font-family: var(--font-body);
  font-size: var(--text-body);
  line-height: 1.6;
  letter-spacing: -0.02em;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img { max-width: 100%; display: block; }
a { color: inherit; }
p { margin: 0; }
ul { margin: 0; padding: 0; list-style: none; }

h1, h2, h3, h4 {
  margin: 0;
  font-family: var(--font-display);
  color: var(--color-midnight-plum);
  letter-spacing: -0.02em;
  line-height: 1.1;
}

h1 { font-size: var(--text-display); font-weight: 700; }
h2 { font-size: var(--text-heading-lg); font-weight: 600; }
h3 { font-size: 28px; font-weight: 600; }

.container {
  width: 100%;
  max-width: calc(var(--page-max-width) + var(--gutter) * 2);
  margin: 0 auto;
  padding: 0 var(--gutter);
}

.section { padding-top: var(--section-gap); }

.muted { color: var(--color-slate-smoke); }

.visually-hidden {
  position: absolute; width: 1px; height: 1px; overflow: hidden;
  clip: rect(0 0 0 0); white-space: nowrap;
}

/* ---------- Buttons ---------- */

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 12px 22px;
  border-radius: var(--radius-buttons);
  font-family: var(--font-body);
  font-size: 16px;
  font-weight: 600;
  line-height: 1;
  letter-spacing: -0.02em;
  text-decoration: none;
  border: 1px solid transparent;
  cursor: pointer;
  transition: transform .15s ease, background-color .15s ease, border-color .15s ease;
  white-space: nowrap;
}
.btn:hover { transform: translateY(-1px); }
.btn-primary { background: var(--color-electric-violet); color: var(--color-pure-white); }
.btn-primary:hover { background: #4a20f0; }
.btn-ghost { background: var(--color-pure-white); color: var(--color-obsidian-charcoal); border-color: var(--color-pearl-mist); }
.btn-ghost:hover { border-color: var(--color-obsidian-charcoal); }
.btn-lg { padding: 15px 26px; font-size: 17px; }

.link-arrow {
  display: inline-flex; align-items: center; gap: 6px;
  font-size: 16px; font-weight: 600;
  color: var(--color-obsidian-charcoal);
  text-decoration: underline; text-underline-offset: 4px; text-decoration-thickness: 1px;
}
.link-arrow:hover { color: var(--color-electric-violet); }

/* ---------- Tag badge ---------- */

.tag {
  display: inline-flex; align-items: center; gap: 6px;
  padding: 5px 14px;
  border: 1.5px solid currentColor;
  border-radius: var(--radius-badges);
  font-size: 14px; font-weight: 600; letter-spacing: 0.02em;
  text-transform: uppercase;
  line-height: 1.4;
}
.tag svg { width: 14px; height: 14px; }
.tag-violet { color: var(--color-electric-violet); }
.tag-cyan { color: #0bb5de; }
.tag-lime { color: #78b500; }
.tag-magenta { color: var(--color-magenta-pulse); }

/* ---------- Squiggle + doodles ---------- */

.squiggle { position: relative; white-space: nowrap; display: inline-block; }
.squiggle svg {
  position: absolute; left: -6px; right: -6px; bottom: -0.16em;
  width: calc(100% + 12px); height: 0.32em; overflow: visible;
  z-index: -1;
}

.doodle { position: absolute; pointer-events: none; }

/* ---------- Nav ---------- */

.nav-wrap {
  position: sticky; top: calc(16px + env(safe-area-inset-top, 0px)); z-index: 50;
  display: flex; justify-content: center;
  padding: 0 var(--gutter);
}
.nav {
  display: flex; align-items: center; gap: 44px;
  background: var(--color-pure-white);
  border: 1px solid var(--color-pearl-mist);
  border-radius: var(--radius-cards);
  padding: 10px 10px 10px 26px;
  box-shadow: 0 6px 24px rgba(33, 22, 76, .05);
}
.logo {
  display: inline-flex; align-items: center; gap: 8px;
  text-decoration: none; color: var(--color-midnight-plum);
  font-family: var(--font-display); font-weight: 600; font-size: 21px; letter-spacing: -0.03em;
}
.logo { gap: 10px; }
.logo svg { width: 34px; height: 34px; flex: none; }
.logo .logo-sub { color: var(--color-electric-violet); }
.nav-links { display: flex; gap: 32px; }
.nav-links a {
  white-space: nowrap;
  font-size: 15.5px; font-weight: 500; text-decoration: none; color: var(--color-obsidian-charcoal);
  padding: 6px 0; border-bottom: 1.5px solid transparent;
}
.nav-links a:hover, .nav-links a[aria-current] { border-color: var(--color-electric-violet); }
.nav-toggle { display: none; }

/* ---------- Hero ---------- */

.hero { position: relative; text-align: center; padding-top: 96px; }
.hero .tag { margin-bottom: 24px; }
.hero h1 { max-width: 900px; margin: 0 auto; }
.hero-sub {
  max-width: 680px; margin: 24px auto 0;
  font-size: var(--text-subheading); line-height: 1.6;
}
.hero-ctas { display: flex; gap: 10px; justify-content: center; margin-top: 36px; flex-wrap: wrap; }
.hero-note { margin-top: 18px; font-size: 15px; }
.hero .doodle-cloud-l { left: 3%; top: 150px; width: 130px; }
.hero .doodle-cloud-r { right: 2%; top: 290px; width: 130px; }
.hero .doodle-bird { right: 24%; top: 125px; width: 36px; }
.hero .doodle-star { left: 22%; top: 300px; width: 26px; }

/* ---------- Showcase frame ---------- */

.showcase { margin-top: 64px; padding: 0 var(--gutter); }
.showcase-frame {
  position: relative;
  max-width: 1280px; margin: 0 auto;
  border-radius: var(--radius-productframe);
  overflow: hidden;
  background: var(--color-sky-tint) url('assets/paint-hero.webp') center / cover no-repeat;
  padding: clamp(28px, 5vw, 64px) clamp(16px, 4vw, 56px) 0;
}
.app {
  position: relative;
  background: var(--color-pure-white);
  border-radius: 28px 28px 0 0;
  padding: 16px 20px 28px;
  max-width: 1100px; margin: 0 auto;
}
.app-bar { display: flex; align-items: center; gap: 14px; padding-bottom: 14px; border-bottom: 1px solid var(--color-soft-concrete); }
.dots { display: flex; gap: 6px; }
.dots i { width: 10px; height: 10px; border-radius: 50%; background: #ff6159; }
.dots i:nth-child(2) { background: #ffbd2e; }
.dots i:nth-child(3) { background: #28c941; }
.app-title { display: flex; align-items: center; gap: 8px; font-weight: 600; font-size: 15px; color: var(--color-midnight-plum); }
.app-chips { margin-left: auto; display: flex; gap: 8px; }
.chip {
  display: inline-flex; align-items: center; gap: 6px;
  padding: 5px 10px; border-radius: 8px;
  background: var(--color-lavender); color: var(--color-electric-violet);
  font-size: 13px; font-weight: 600; line-height: 1.2;
}
.chip-soft { background: var(--color-soft-concrete); color: var(--color-obsidian-charcoal); }

.app-body { display: grid; grid-template-columns: 1fr 250px; gap: 18px; padding-top: 22px; }
.pipeline {
  display: grid; grid-template-columns: 1fr auto 1fr auto 1fr; align-items: start; gap: 10px;
  background-image: radial-gradient(#e6e6e1 1px, transparent 1px);
  background-size: 14px 14px;
  border-radius: 20px; padding: 22px 16px;
}
.pipeline.cols-3 { grid-template-columns: repeat(3, 1fr); }
.step-card {
  background: var(--color-pure-white);
  border: 1px solid var(--color-pearl-mist);
  border-radius: 18px; padding: 14px;
  font-size: 13.5px; line-height: 1.45;
}
.step-card .step-label {
  display: inline-flex; align-items: center; gap: 6px;
  font-size: 12px; font-weight: 700; text-transform: uppercase; letter-spacing: .04em;
}
.step-card h4 { font-size: 16px; font-weight: 600; margin: 8px 0 6px; }
.step-card .meta { color: var(--color-slate-smoke); font-size: 12.5px; }
.step-card .bar { height: 7px; border-radius: 4px; background: var(--color-soft-concrete); margin-top: 7px; }
.step-card .bar.w80 { width: 80%; }
.step-card .bar.w60 { width: 60%; }
.step-card .thumb { height: 74px; border-radius: 12px; margin-bottom: 10px; background: url('assets/paint-lake.webp') center / cover; }
.step-card .row { display: flex; align-items: center; justify-content: space-between; gap: 8px; margin-top: 10px; }
.status { display: inline-flex; align-items: center; gap: 5px; font-size: 12px; font-weight: 600; padding: 3px 8px; border-radius: 6px; white-space: nowrap; }
.step-card .row .meta { white-space: nowrap; }
.status-pink { background: #ffe3f5; color: #c41f8f; }
.status-lime { background: #ecffc9; color: #4b7800; }
.status-violet { background: var(--color-lavender); color: var(--color-electric-violet); }
.flow-arrow { align-self: center; display: flex; flex-direction: column; align-items: center; gap: 6px; color: #b9b9b3; font-size: 12px; font-weight: 600; }
.flow-arrow span { background: var(--color-pure-white); border: 1px solid var(--color-pearl-mist); color: var(--color-obsidian-charcoal); border-radius: 20px; padding: 3px 9px; white-space: nowrap; }

.side-panel { border: 1px solid var(--color-pearl-mist); border-radius: 20px; padding: 18px; display: flex; flex-direction: column; gap: 16px; }
.side-panel h4 { font-size: 17px; font-weight: 600; }
.kpi { border-radius: 14px; background: var(--color-canvas); padding: 14px; }
.kpi small { display: block; font-size: 12.5px; color: var(--color-slate-smoke); font-weight: 600; }
.kpi strong { font-family: var(--font-display); font-size: 30px; color: var(--color-midnight-plum); letter-spacing: -0.03em; line-height: 1.15; }
.kpi .trend { font-size: 12px; font-weight: 700; color: #4b7800; margin-left: 6px; }
.kpi svg { width: 100%; height: 44px; margin-top: 6px; }
.avatars { display: flex; margin-top: 8px; }
.avatars i { width: 26px; height: 26px; border-radius: 50%; border: 2px solid #fff; margin-left: -7px; background: var(--color-cotton-candy); }
.avatars i:first-child { margin-left: 0; }
.avatars i:nth-child(2) { background: var(--color-sky-tint); }
.avatars i:nth-child(3) { background: var(--color-lime-spritz); }
.avatars i:nth-child(4) { background: var(--color-lavender); }

.cursor-tag { position: absolute; display: flex; align-items: flex-start; gap: 0; z-index: 3; pointer-events: none; }
.cursor-tag svg { width: 26px; height: 26px; }
.cursor-tag span {
  margin-top: 18px; margin-left: -4px;
  padding: 6px 14px; border-radius: 16px;
  font-family: var(--font-display); font-weight: 600; font-size: 15px; letter-spacing: .02em;
  color: var(--color-midnight-plum);
}
.cursor-journalist { left: 9%; top: 370px; }
.cursor-journalist span { background: var(--color-cotton-candy); }
.cursor-you { right: 30%; top: 180px; }
.cursor-you span { background: var(--color-lime-spritz); }

/* ---------- Logo strip ---------- */

.logos { text-align: center; padding-top: 72px; }
.logos p { font-size: 17px; color: var(--color-slate-smoke); }
.logo-row {
  display: flex; flex-wrap: wrap; justify-content: center; align-items: center;
  gap: 18px 44px; margin-top: 26px; color: var(--color-obsidian-charcoal);
}
.wordmark { font-size: 26px; line-height: 1; white-space: nowrap; opacity: .9; }
.wm-forbes { font-family: Georgia, 'Times New Roman', serif; font-weight: 700; font-size: 30px; letter-spacing: -0.01em; }
.wm-bi { font-family: var(--font-display); font-weight: 700; font-size: 18px; text-transform: uppercase; letter-spacing: .02em; line-height: 1; text-align: left; }
.wm-tc { font-family: var(--font-display); font-weight: 700; letter-spacing: -0.04em; }
.wm-yf { font-family: var(--font-display); font-weight: 700; font-style: italic; letter-spacing: -0.03em; }
.wm-inc { font-family: Georgia, serif; font-weight: 700; font-size: 30px; }
.wm-tr { font-family: var(--font-body); font-weight: 800; letter-spacing: -0.03em; }
.wm-wh { font-family: Georgia, serif; font-style: italic; font-weight: 400; }

/* ---------- Stats ---------- */

.stats {
  display: grid; grid-template-columns: repeat(4, 1fr);
  background: var(--color-pure-white);
  border: 1px solid var(--color-pearl-mist);
  border-radius: var(--radius-cards);
  margin-top: 64px;
}
.stat { padding: 30px 32px; border-left: 1px solid var(--color-pearl-mist); }
.stat:first-child { border-left: 0; }
.stat strong { display: block; font-family: var(--font-display); font-size: 48px; font-weight: 600; color: var(--color-midnight-plum); letter-spacing: -0.03em; line-height: 1.05; }
.stat span { font-size: 16px; color: var(--color-slate-smoke); }

/* ---------- Section intro (heading left, text right) ---------- */

.intro { display: grid; grid-template-columns: 1.1fr 1fr; gap: 48px; align-items: end; position: relative; }
.intro .tag { margin-bottom: 18px; }
.intro p { font-size: var(--text-subheading); }
.intro-center { text-align: center; max-width: 820px; margin: 0 auto; }
.intro-center .tag { margin-bottom: 18px; }
.intro-center p { margin-top: 18px; font-size: var(--text-subheading); }

/* ---------- Cards ---------- */

.card {
  background: var(--color-pure-white);
  border: 1px solid var(--color-pearl-mist);
  border-radius: var(--radius-cards);
  padding: var(--card-padding);
}

.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.grid-4 { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }

.icon-tile {
  flex: none;
  width: 60px; height: 60px; border-radius: 16px;
  display: grid; place-items: center;
  color: var(--color-midnight-plum);
}
.icon-tile svg { width: 30px; height: 30px; }
.tile-lavender { background: #d7ccff; }
.tile-pink { background: var(--color-cotton-candy); }
.tile-lime { background: var(--color-lime-spritz); }
.tile-sky { background: var(--color-sky-tint); }

/* What is Qwoted */
.explain-grid { margin-top: 56px; }
.explain-card h3 { font-size: 24px; margin: 26px 0 12px; }
.explain-card p { font-size: 17px; }
.step-num { font-family: var(--font-display); font-weight: 600; font-size: 15px; color: var(--color-slate-smoke); margin-left: auto; }
.explain-card .head { display: flex; align-items: center; }
.callout {
  margin-top: 24px;
  display: flex; align-items: center; gap: 24px; justify-content: space-between;
  background: var(--color-midnight-plum); color: #e9e5ff;
  border-radius: var(--radius-cards);
  padding: 30px 36px;
}
.callout p { font-size: 20px; max-width: 720px; }
.callout strong { color: var(--color-pure-white); }
.callout .btn-primary { background: var(--color-pure-white); color: var(--color-midnight-plum); }

/* Process */
.process-grid { margin-top: 56px; }
.process-card h3 { font-size: 24px; margin: 28px 0 12px; }
.process-card p { font-size: 17px; }

/* ---------- Testimonial blocks ---------- */

.quote-block {
  border-radius: var(--radius-productframe);
  padding: clamp(28px, 5vw, 56px);
  display: grid; grid-template-columns: 1fr 1.15fr; gap: clamp(28px, 5vw, 64px); align-items: center;
}
.quote-block.reverse { grid-template-columns: 1.15fr 1fr; }
.quote-block.reverse .quote-visual { order: 2; }
.bg-lime { background: var(--color-lime-spritz); }
.bg-pink { background: var(--color-cotton-candy); }
.bg-sky { background: var(--color-sky-tint); }
.quote-visual {
  position: relative; border-radius: 34px; overflow: hidden;
  aspect-ratio: 4 / 3.4; background-size: cover; background-position: center;
}
.quote-visual .float {
  position: absolute; background: var(--color-pure-white); border-radius: 16px;
  padding: 10px 14px; font-size: 14px; font-weight: 600; color: var(--color-midnight-plum);
  display: flex; align-items: center; gap: 8px;
  box-shadow: 0 8px 24px rgba(33, 22, 76, .08);
}
.quote-mark { width: 48px; height: 40px; color: var(--color-electric-violet); }
.bg-lime .quote-mark { color: #3d5a00; }
.bg-pink .quote-mark { color: #7a1460; }
.quote-text {
  font-family: var(--font-display); font-weight: 600;
  font-size: clamp(26px, 3.2vw, 38px); line-height: 1.18; letter-spacing: -0.02em;
  color: var(--color-midnight-plum); margin: 18px 0 28px;
}
.quote-by { display: flex; align-items: center; gap: 14px; }
.quote-by .initials {
  width: 48px; height: 48px; border-radius: 14px; display: grid; place-items: center;
  background: var(--color-midnight-plum); color: var(--color-pure-white);
  font-family: var(--font-display); font-weight: 600; font-size: 17px;
}
.quote-by strong { display: block; color: var(--color-midnight-plum); font-size: 17px; line-height: 1.3; }
.quote-by span { font-size: 15px; color: var(--color-slate-smoke); }

/* ---------- Big word ---------- */

.bigword-wrap { position: relative; }
.bigword-kicker { font-family: var(--font-display); font-weight: 600; font-size: var(--text-heading); color: var(--color-midnight-plum); }
.bigword {
  font-family: var(--font-display); font-weight: 700;
  font-size: clamp(46px, 15vw, 196px); line-height: .92; letter-spacing: -0.05em;
  color: #14092e; margin-top: 4px; position: relative; display: inline-block;
}
.bigword .doodle-star { position: absolute; right: -34px; top: 18%; width: 44px; }
.bigword .doodle-cloud { position: absolute; left: 47%; bottom: -46px; width: 120px; }

/* Feature cards with painterly tops */
.feature-grid { margin-top: 72px; }
.feature-card { padding: 0; overflow: hidden; display: flex; flex-direction: column; }
.feature-art {
  position: relative; aspect-ratio: 1 / .78;
  background-size: cover; background-position: center;
  display: flex; align-items: flex-end; justify-content: center;
  padding: 26px 26px 0;
}
.feature-ui {
  width: 100%; background: var(--color-pure-white);
  border-radius: 20px 20px 0 0; padding: 16px 16px 14px;
  font-size: 13.5px; line-height: 1.45;
}
.feature-body { padding: 30px 32px 34px; display: flex; flex-direction: column; gap: 12px; flex: 1; }
.feature-body h3 { font-size: 28px; }
.feature-body p { font-size: 17px; flex: 1; }
.mini-row { display: flex; align-items: center; justify-content: space-between; gap: 8px; padding: 8px 0; border-bottom: 1px solid var(--color-soft-concrete); }
.mini-row:last-child { border-bottom: 0; }
.mini-row b { color: var(--color-midnight-plum); font-weight: 600; }
.niche-chips { display: flex; flex-wrap: wrap; gap: 6px; }
.niche-chips span { padding: 4px 10px; border-radius: 20px; font-size: 12.5px; font-weight: 600; border: 1.5px solid; }

.benefit-list { margin-top: 24px; display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.benefit {
  display: flex; align-items: center; gap: 16px;
  background: var(--color-pure-white); border: 1px solid var(--color-pearl-mist);
  border-radius: 28px; padding: 20px 24px; font-size: 17px; font-weight: 500; color: var(--color-midnight-plum);
}
.benefit .icon-tile { width: 46px; height: 46px; border-radius: 13px; flex: none; }
.benefit .icon-tile svg { width: 22px; height: 22px; }

/* ---------- Results ---------- */

.results-grid { margin-top: 56px; }
.result-card { display: flex; flex-direction: column; gap: 18px; }
.result-metric { font-family: var(--font-display); font-weight: 600; font-size: 46px; line-height: 1.02; letter-spacing: -0.03em; color: var(--color-midnight-plum); }
.result-card ul { display: flex; flex-direction: column; gap: 12px; flex: 1; }
.result-card li { display: flex; gap: 10px; font-size: 17px; line-height: 1.5; }
.result-card li svg { flex: none; width: 20px; height: 20px; margin-top: 3px; }
.result-card hr { width: 100%; border: 0; border-top: 1px solid var(--color-pearl-mist); margin: 4px 0; }

/* ---------- Publications ---------- */

.pub-grid { margin-top: 56px; }
.pub-card { display: flex; flex-direction: column; gap: 22px; }
.pub-head { display: flex; align-items: center; gap: 14px; }
.pub-logo {
  width: 56px; height: 56px; border-radius: 16px; display: grid; place-items: center;
  font-family: Georgia, serif; font-weight: 700; font-size: 24px; color: var(--color-midnight-plum);
}
.pub-head h3 { font-size: 24px; }
.pub-head span { font-size: 15px; color: var(--color-slate-smoke); }
.pub-metrics { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.pub-metrics div { background: var(--color-canvas); border-radius: 18px; padding: 14px 16px; }
.pub-metrics small { display: block; font-size: 13px; color: var(--color-slate-smoke); font-weight: 600; }
.pub-metrics strong { font-family: var(--font-display); font-size: 30px; color: var(--color-midnight-plum); letter-spacing: -0.03em; }

.niches {
  margin-top: 24px; overflow: hidden; border-radius: var(--radius-cards);
  background: var(--color-pure-white); border: 1px solid var(--color-pearl-mist);
  padding: 26px 0;
}
.niches-head { display: flex; align-items: center; justify-content: space-between; gap: 16px; padding: 0 32px 18px; flex-wrap: wrap; }
.niches-head h3 { font-size: 24px; }
.marquee { display: flex; gap: 12px; width: max-content; animation: marquee 38s linear infinite; }
.marquee span {
  padding: 9px 18px; border-radius: 30px; font-weight: 600; font-size: 16px; white-space: nowrap; border: 1.5px solid;
}
@keyframes marquee { to { transform: translateX(-50%); } }

/* ---------- Comparison ---------- */

.compare { margin-top: 56px; padding: 12px; }
.compare table { width: 100%; border-collapse: separate; border-spacing: 0; font-size: 17px; }
.compare th, .compare td { padding: 18px 22px; text-align: left; border-bottom: 1px solid var(--color-soft-concrete); }
.compare tbody tr:last-child td { border-bottom: 0; }
.compare thead th { font-family: var(--font-display); font-size: 20px; font-weight: 600; color: var(--color-midnight-plum); }
.compare td:first-child { font-weight: 600; color: var(--color-midnight-plum); }
.compare .col-q { background: #f3f0ff; }
.compare thead .col-q { border-radius: 28px 28px 0 0; color: var(--color-electric-violet); }
.compare tbody tr:last-child .col-q { border-radius: 0 0 28px 28px; }
.compare .col-q b { color: var(--color-electric-violet); font-weight: 700; }
.compare .yes { display: inline-flex; align-items: center; gap: 8px; }
.compare .yes svg { width: 18px; height: 18px; flex: none; }
.table-scroll { overflow-x: auto; }
.verdict {
  margin-top: 20px; display: flex; align-items: center; justify-content: space-between; gap: 18px; flex-wrap: wrap;
  padding: 22px 30px; border-radius: 28px; background: var(--color-pure-white); border: 1px solid var(--color-pearl-mist);
}
.verdict p { font-size: 19px; color: var(--color-midnight-plum); font-weight: 500; }

.alt-grid { margin-top: 20px; }
.alt-card { padding: 24px 26px; border-radius: 28px; }
.alt-card h4 { font-size: 20px; font-weight: 600; margin-bottom: 8px; }
.alt-card p { font-size: 16px; color: var(--color-slate-smoke); }

/* ---------- Playbook (how to pitch) ---------- */

.playbook { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: 56px; align-items: start; }
.playbook-head { position: sticky; top: 120px; }
.playbook-head .tag { margin-bottom: 18px; }
.playbook-head p { margin-top: 18px; font-size: var(--text-subheading); }
.playbook-head .btn { margin-top: 28px; }
.playbook-steps { display: flex; flex-direction: column; gap: 20px; }
.pb-step { display: grid; grid-template-columns: 60px 1fr; gap: 22px; }
.pb-step h3 { font-size: 26px; margin-bottom: 12px; }
.pb-step p { font-size: 17px; }
.pb-num {
  width: 60px; height: 60px; border-radius: 18px; display: grid; place-items: center;
  font-family: var(--font-display); font-weight: 700; font-size: 26px; color: var(--color-midnight-plum);
}

/* ---------- SEO explainer rows ---------- */

.explain-rows { margin-top: 56px; display: flex; flex-direction: column; gap: 20px; }
.x-row { display: grid; grid-template-columns: 1fr 1.15fr; gap: 40px; align-items: start; padding: 40px; }
.x-row-head { display: flex; align-items: center; gap: 20px; }
.x-row-head h3 { font-size: 28px; }
.x-row p { font-size: 18px; }
.checklist { margin-top: 18px; display: grid; grid-template-columns: 1fr 1fr; gap: 10px 20px; }
.checklist li { display: flex; gap: 10px; font-size: 16px; line-height: 1.45; color: var(--color-obsidian-charcoal); }
.checklist svg { flex: none; width: 20px; height: 20px; margin-top: 1px; }

/* ---------- FAQ ---------- */

.faq-wrap { display: grid; grid-template-columns: 0.8fr 1.2fr; gap: 56px; align-items: start; }
.faq-wrap .intro-left .tag { margin-bottom: 18px; }
.faq-wrap .intro-left p { margin-top: 18px; font-size: var(--text-subheading); }
.faq-list { display: flex; flex-direction: column; gap: 12px; }
.faq-item { background: var(--color-pure-white); border: 1px solid var(--color-pearl-mist); border-radius: 26px; }
.faq-item summary {
  list-style: none; cursor: pointer; display: flex; align-items: center; justify-content: space-between; gap: 16px;
  padding: 22px 26px; font-family: var(--font-display); font-weight: 600; font-size: 20px; color: var(--color-midnight-plum);
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary .plus {
  flex: none; width: 34px; height: 34px; border-radius: 10px; background: var(--color-soft-concrete);
  display: grid; place-items: center; transition: transform .2s ease, background-color .2s ease;
}
.faq-item[open] summary .plus { transform: rotate(45deg); background: var(--color-lime-spritz); }
.faq-item .answer { padding: 0 26px 24px; font-size: 17px; }

/* ---------- Final CTA ---------- */

.cta-frame {
  border-radius: var(--radius-productframe); overflow: hidden;
  background: url('assets/paint-lake.webp') center / cover;
  padding: clamp(20px, 4vw, 56px);
}
.cta-inner {
  background: var(--color-pure-white); border-radius: var(--radius-cards);
  display: grid; grid-template-columns: 1fr 1fr; gap: clamp(28px, 4vw, 56px);
  padding: clamp(28px, 4vw, 56px);
}
.cta-copy h2 { font-size: var(--text-heading-lg); }
.cta-copy p { margin-top: 20px; font-size: var(--text-subheading); }
.cta-copy ul { margin-top: 26px; display: flex; flex-direction: column; gap: 12px; }
.cta-copy li { display: flex; gap: 10px; font-size: 17px; font-weight: 500; color: var(--color-midnight-plum); }
.cta-copy li svg { flex: none; width: 22px; height: 22px; }
.cta-call { margin-top: 30px; display: flex; align-items: center; gap: 12px; flex-wrap: wrap; font-size: 16px; }
.form-card { background: var(--color-canvas); border-radius: 30px; padding: 30px; }
.form-card h3 { font-size: 26px; margin-bottom: 6px; }
.form-card > p { font-size: 16px; margin-bottom: 22px; }
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.field { display: flex; flex-direction: column; gap: 7px; }
.field.full { grid-column: 1 / -1; }
.field label { font-size: 14px; font-weight: 600; color: var(--color-midnight-plum); }
.field input {
  font: inherit; font-size: 16px; letter-spacing: -0.02em;
  padding: 12px 16px; border-radius: var(--radius-input);
  border: 1px solid var(--color-pearl-mist); background: var(--color-pure-white); color: var(--color-obsidian-charcoal);
  outline: none; transition: border-color .15s ease;
}
.field input::placeholder { color: #8d8d95; }
.field input:focus { border: 1.5px solid var(--color-electric-violet); padding: 11.5px 15.5px; }
.form-card .btn { width: 100%; margin-top: 18px; padding: 15px; font-size: 17px; }
.form-note { margin-top: 12px; font-size: 13.5px; text-align: center; color: var(--color-slate-smoke); }

/* ---------- Footer ---------- */

.footer { padding-top: var(--section-gap); padding-bottom: 28px; }
.footer-card { position: relative; padding: 48px 56px; display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 32px; }
.footer-card .tape {
  position: absolute; width: 120px; height: 40px; background: rgba(223, 255, 157, .85);
  border: 1.5px solid #a2ea13; top: -10px;
  clip-path: polygon(0 12%, 6% 0, 12% 12%, 18% 0, 24% 12%, 30% 0, 36% 12%, 42% 0, 48% 12%, 54% 0, 60% 12%, 66% 0, 72% 12%, 78% 0, 84% 12%, 90% 0, 96% 12%, 100% 0, 100% 88%, 94% 100%, 88% 88%, 82% 100%, 76% 88%, 70% 100%, 64% 88%, 58% 100%, 52% 88%, 46% 100%, 40% 88%, 34% 100%, 28% 88%, 22% 100%, 16% 88%, 10% 100%, 4% 88%, 0 100%);
}
.footer-card .tape-l { left: -28px; transform: rotate(-38deg); }
.footer-card .tape-r { right: -28px; transform: rotate(38deg); }
.footer-brand p { margin-top: 16px; font-size: 16px; max-width: 300px; }
.footer-brand .socials { margin-top: 22px; display: flex; gap: 10px; }
.socials a {
  width: 40px; height: 40px; border-radius: 12px; border: 1px solid var(--color-pearl-mist);
  display: grid; place-items: center; color: var(--color-obsidian-charcoal);
}
.socials a:hover { border-color: var(--color-electric-violet); color: var(--color-electric-violet); }
.socials svg { width: 18px; height: 18px; }
.footer-col h4 { font-family: var(--font-display); font-size: 18px; font-weight: 600; margin-bottom: 16px; }
.footer-col.c-violet h4 { color: var(--color-electric-violet); }
.footer-col.c-cyan h4 { color: #0bb5de; }
.footer-col.c-magenta h4 { color: var(--color-magenta-pulse); }
.footer-col ul { display: flex; flex-direction: column; gap: 12px; }
.footer-col a { text-decoration: none; font-size: 16px; }
.footer-col a:hover { color: var(--color-electric-violet); }
.footer-bottom { display: flex; align-items: center; gap: 24px; flex-wrap: wrap; padding: 24px 56px 0; font-size: 15px; }
.footer-bottom a { text-decoration: none; }
.footer-bottom a:hover { text-decoration: underline; }
.footer-disclaimer { padding: 14px 56px 0; font-size: 13px; line-height: 1.5; max-width: 900px; }
@media (max-width: 600px) { .footer-disclaimer { padding: 14px 8px 0; } }

/* ---------- Motion ---------- */

:focus-visible { outline: 2.5px solid var(--color-electric-violet); outline-offset: 3px; border-radius: 6px; }
@media (prefers-reduced-motion: reduce) {
  .marquee { animation: none; }
  html { scroll-behavior: auto; }
}

/* =====================================================================
   Inner pages
   ===================================================================== */

/* Placeholder marker: content to replace before launch */
.ph {
  background: var(--color-lime-spritz); color: var(--color-midnight-plum);
  border: 1.5px dashed #78b500; border-radius: 6px; padding: 0 6px;
  font-weight: 600; white-space: nowrap;
}

/* Page hero */
.page-hero { position: relative; text-align: center; padding-top: 88px; }
.page-hero .tag { margin-bottom: 22px; }
.page-hero h1 { font-size: var(--text-heading-lg); max-width: 920px; margin: 0 auto; text-wrap: balance; }
.page-hero .hero-sub { max-width: 700px; }
.page-hero .hero-ctas { margin-top: 30px; }
.page-hero .doodle-cloud-l { left: 4%; top: 110px; width: 110px; }
.page-hero .doodle-cloud-r { right: 4%; top: 230px; width: 110px; }
.page-hero .doodle-star { right: 20%; top: 96px; width: 24px; }

.art-banner {
  position: relative; margin-top: 56px;
  border-radius: var(--radius-productframe); overflow: hidden;
  background-size: cover; background-position: center;
  min-height: 340px; padding: clamp(20px, 4vw, 48px);
  display: flex; align-items: flex-end; justify-content: center; gap: 14px; flex-wrap: wrap;
}
.art-chip {
  background: var(--color-pure-white); border-radius: 20px; padding: 16px 22px;
  display: flex; flex-direction: column; min-width: 170px;
  box-shadow: 0 8px 24px rgba(33, 22, 76, .08);
}
.art-chip strong { font-family: var(--font-display); font-size: 34px; font-weight: 600; letter-spacing: -0.03em; color: var(--color-midnight-plum); line-height: 1.1; }
.art-chip span { font-size: 15px; color: var(--color-slate-smoke); }

/* Split content + art */
.split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(28px, 5vw, 64px); align-items: center; }
.split.reverse .split-art { order: -1; }
.split-copy .tag { margin-bottom: 18px; }
.split-copy h2 { font-size: var(--text-heading-lg); }
.split-copy p { margin-top: 18px; font-size: 18px; }
.split-copy p + p { margin-top: 14px; }
.split-copy .btn { margin-top: 28px; }
.split-art { position: relative; border-radius: var(--radius-cards); overflow: hidden; aspect-ratio: 4 / 3.3; background-size: cover; background-position: center; max-width: 100%; }
.split-art .float, .art-banner .float {
  position: absolute; background: var(--color-pure-white); border-radius: 16px;
  padding: 10px 14px; font-size: 14px; font-weight: 600; color: var(--color-midnight-plum);
  display: flex; align-items: center; gap: 8px; box-shadow: 0 8px 24px rgba(33, 22, 76, .08);
}
.split-art .float svg { width: 18px; height: 18px; flex: none; }

/* Mission / vision */
.mv-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.mv-card { padding: 40px; border-radius: var(--radius-cards); display: flex; flex-direction: column; }
.mv-card h3 { font-size: 30px; margin: 22px 0 12px; }
.mv-card p { font-size: 18px; }

/* Values */
.value-card h3 { font-size: 26px; margin: 26px 0 12px; }
.value-card p { font-size: 17px; }

/* Why us stat cards */
.why-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; margin-top: 56px; }
.why-card { display: grid; grid-template-columns: auto 1fr; gap: 22px; align-items: start; }
.why-card .big { font-family: var(--font-display); font-weight: 600; font-size: 40px; letter-spacing: -0.03em; color: var(--color-midnight-plum); line-height: 1; }
.why-card h3 { font-size: 24px; margin-bottom: 8px; }
.why-card p { font-size: 17px; }

/* Services */
.service-card .feature-body h3 { font-size: 26px; }
.service-card .includes { display: flex; flex-direction: column; gap: 10px; margin: 4px 0 8px; }
.service-card .includes li { display: flex; gap: 10px; font-size: 16px; line-height: 1.45; }
.service-card .includes svg { flex: none; width: 20px; height: 20px; margin-top: 1px; }
.service-detail { padding: clamp(24px, 4vw, 48px); }
.service-detail + .service-detail { margin-top: 24px; }
.service-detail .split-copy h2 { font-size: var(--text-heading); }
.deliverables { display: grid; grid-template-columns: 1fr 1fr; gap: 10px 20px; margin-top: 22px; }
.deliverables li { display: flex; gap: 10px; font-size: 16px; line-height: 1.45; }
.deliverables svg { flex: none; width: 20px; height: 20px; margin-top: 1px; }
.for-who { margin-top: 22px; padding: 16px 20px; border-radius: 18px; background: var(--color-canvas); font-size: 16px; }
.for-who strong { color: var(--color-midnight-plum); }

.stage-card { display: flex; flex-direction: column; gap: 14px; }
.stage-card .stage-head { display: flex; align-items: center; justify-content: space-between; }
.stage-card h3 { font-size: 24px; }
.stage-card .stage-sub { font-size: 16px; color: var(--color-slate-smoke); }
.stage-card ul { display: flex; flex-direction: column; gap: 12px; margin-top: 4px; }
.stage-card li { font-size: 16px; line-height: 1.5; }
.stage-card li strong { color: var(--color-midnight-plum); }

/* Pricing */
.plans-frame {
  margin-top: 56px; border-radius: var(--radius-productframe);
  background-size: cover; background-position: center;
  padding: clamp(28px, 4vw, 56px) clamp(16px, 3vw, 40px);
}
.plans { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; align-items: stretch; }
.plans-frame .plan:not(.popular) { border-color: transparent; }
.plan { display: flex; flex-direction: column; gap: 20px; position: relative; }
.plan.popular { border: 2px solid var(--color-electric-violet); box-shadow: 0 18px 50px rgba(89, 46, 255, .12); }
.plan .badge-pop {
  position: absolute; top: -15px; left: 50%; transform: translateX(-50%);
  background: var(--color-electric-violet); color: var(--color-pure-white);
  padding: 6px 14px; border-radius: 20px; font-size: 13px; font-weight: 700; letter-spacing: .03em; text-transform: uppercase; white-space: nowrap;
}
.plan-head h3 { font-size: 28px; }
.plan-head p { font-size: 16px; color: var(--color-slate-smoke); margin-top: 6px; }
.price { display: flex; align-items: baseline; gap: 6px; }
.price strong { font-family: var(--font-display); font-size: 58px; font-weight: 600; letter-spacing: -0.04em; color: var(--color-midnight-plum); line-height: 1; }
.price span { font-size: 16px; color: var(--color-slate-smoke); }
.plan .btn { width: 100%; }
.plan ul { display: flex; flex-direction: column; gap: 12px; flex: 1; }
.plan li { display: flex; gap: 10px; font-size: 16px; line-height: 1.45; }
.plan li svg { flex: none; width: 20px; height: 20px; margin-top: 1px; }
.plan .best-for { font-size: 15px; padding-top: 16px; border-top: 1px solid var(--color-pearl-mist); color: var(--color-slate-smoke); }
.plan .best-for strong { color: var(--color-midnight-plum); }
.compare .dash { color: #b9b9b3; }

.guarantee { display: flex; align-items: center; gap: 28px; padding: clamp(24px, 4vw, 40px); border-radius: var(--radius-cards); }
.guarantee .icon-tile { width: 72px; height: 72px; border-radius: 20px; }
.guarantee .icon-tile svg { width: 36px; height: 36px; }
.guarantee h3 { font-size: 28px; }
.guarantee p { margin-top: 8px; font-size: 17px; }

/* Filters */
.filters { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 40px; }
.filter {
  font: inherit; font-size: 15px; font-weight: 600; letter-spacing: -0.01em;
  padding: 8px 16px; border-radius: 30px; cursor: pointer;
  border: 1px solid var(--color-pearl-mist); background: var(--color-pure-white); color: var(--color-obsidian-charcoal);
}
.filter:hover { border-color: var(--color-obsidian-charcoal); }
a.filter { display: inline-flex; text-decoration: none; }
.filter[aria-pressed="true"] { background: var(--color-midnight-plum); border-color: var(--color-midnight-plum); color: var(--color-pure-white); }

/* Case study cards */
.case-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 28px; }
.case-card { padding: 0; overflow: hidden; display: flex; flex-direction: column; text-decoration: none; transition: transform .2s ease; }
a.case-card:hover { transform: translateY(-3px); }
.lazy-bg:not(.bg-loaded) { background-image: none; }
.case-art { aspect-ratio: 16 / 10; background-size: cover; background-position: center; position: relative; }
.case-art .metric-pill {
  position: absolute; left: 18px; bottom: 18px; background: var(--color-pure-white); border-radius: 16px; padding: 10px 14px;
  font-family: var(--font-display); font-weight: 600; font-size: 22px; letter-spacing: -0.02em; color: var(--color-midnight-plum);
}
.case-body { padding: 26px 28px 30px; display: flex; flex-direction: column; gap: 12px; flex: 1; }
.case-body .meta { font-size: 14px; color: var(--color-slate-smoke); }
.case-body h3 { font-size: 22px; line-height: 1.2; flex: 1; }
.case-body .link-arrow { margin-top: 6px; }

/* Case study detail */
.case-layout { display: grid; grid-template-columns: 320px 1fr; gap: 32px; align-items: start; margin-top: 56px; }
.meta-card { position: sticky; top: 120px; display: flex; flex-direction: column; gap: 20px; }
.meta-card dl { margin: 0; display: flex; flex-direction: column; gap: 16px; }
.meta-card dt { font-size: 13px; font-weight: 700; text-transform: uppercase; letter-spacing: .05em; color: var(--color-slate-smoke); }
.meta-card dd { margin: 4px 0 0; font-size: 17px; font-weight: 600; color: var(--color-midnight-plum); }
.meta-card .chips { display: flex; flex-wrap: wrap; gap: 6px; margin-top: 6px; }
.meta-card .chips span { padding: 4px 10px; border-radius: 20px; background: var(--color-lavender); color: var(--color-electric-violet); font-size: 13px; font-weight: 600; }
.case-content { display: flex; flex-direction: column; gap: 24px; min-width: 0; }
.result-band { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; }
.result-band > div { padding: 26px 28px; border-left: 1px solid var(--color-pearl-mist); }
.result-band > div:first-child { border-left: 0; }
.result-band strong { display: block; font-family: var(--font-display); font-size: 40px; font-weight: 600; letter-spacing: -0.03em; color: var(--color-midnight-plum); line-height: 1.05; }
.result-band span { font-size: 15px; color: var(--color-slate-smoke); }
.case-section h2 { font-size: var(--text-heading-sm); margin-bottom: 14px; }
.case-section p { font-size: 18px; }
.case-section p + p { margin-top: 14px; }
.case-section ul { margin-top: 16px; display: flex; flex-direction: column; gap: 10px; }
.case-section li { display: flex; gap: 10px; font-size: 17px; }
.case-section li svg { flex: none; width: 20px; height: 20px; margin-top: 3px; }
.growth-chart svg { width: 100%; height: auto; display: block; }
.growth-chart text { font-family: var(--font-body); font-size: 12px; fill: var(--color-slate-smoke); }
.case-quote { padding: 32px; border-radius: var(--radius-cards); }
.case-quote p { font-family: var(--font-display); font-weight: 600; font-size: 26px; line-height: 1.25; color: var(--color-midnight-plum); }
.case-quote span { display: block; margin-top: 14px; font-size: 15px; color: var(--color-obsidian-charcoal); }

/* Example links */
.link-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 28px; }
.link-card { display: flex; flex-direction: column; gap: 18px; }
.link-card .pub-head h3 { font-size: 22px; }
.link-card .placement { padding: 14px 16px; border-radius: 18px; background: var(--color-canvas); font-size: 15px; line-height: 1.45; }
.link-card .placement small { display: block; font-size: 12.5px; font-weight: 700; text-transform: uppercase; letter-spacing: .05em; color: var(--color-slate-smoke); margin-bottom: 4px; }
.link-card .row { display: flex; align-items: center; justify-content: space-between; gap: 10px; flex-wrap: wrap; }
.link-card .row .status { font-size: 12.5px; }
.featured-wall { margin-top: 24px; padding: 34px 32px; }
.featured-wall h3 { font-size: 24px; margin-bottom: 20px; }
.featured-wall .logo-row { justify-content: flex-start; margin-top: 0; gap: 18px 40px; }

/* Blog */
.featured-post { display: grid; grid-template-columns: 1.1fr 1fr; padding: 0; overflow: hidden; margin-top: 48px; text-decoration: none; }
.featured-post .fp-art { min-height: 360px; background-size: cover; background-position: center; }
.featured-post .fp-body { padding: clamp(24px, 4vw, 48px); display: flex; flex-direction: column; gap: 16px; justify-content: center; }
.featured-post h2 { font-size: var(--text-heading); }
.featured-post p { font-size: 18px; }
.post-meta { display: flex; align-items: center; gap: 10px; flex-wrap: wrap; font-size: 14px; color: var(--color-slate-smoke); }
.post-meta .dot { width: 4px; height: 4px; border-radius: 50%; background: currentColor; }
.blog-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 28px; }
.post-card { padding: 0; overflow: hidden; display: flex; flex-direction: column; text-decoration: none; transition: transform .2s ease; }
.post-card:hover { transform: translateY(-3px); }
.post-card .pc-art { aspect-ratio: 16 / 10; background-size: cover; }
.post-card .pc-body { padding: 24px 26px 28px; display: flex; flex-direction: column; gap: 12px; flex: 1; }
.post-card h3 { font-size: 22px; line-height: 1.22; }
.post-card p { font-size: 16px; color: var(--color-obsidian-charcoal); flex: 1; }
.post-card .tag { align-self: flex-start; font-size: 12px; padding: 3px 10px; }
.pagination { display: flex; align-items: center; justify-content: center; gap: 6px; margin-top: 48px; flex-wrap: wrap; }
.pagination a, .pagination span {
  min-width: 42px; height: 42px; padding: 0 12px; border-radius: 12px; display: grid; place-items: center;
  border: 1px solid var(--color-pearl-mist); background: var(--color-pure-white); text-decoration: none; font-size: 15px; font-weight: 600;
}
.pagination [aria-current] { background: var(--color-midnight-plum); border-color: var(--color-midnight-plum); color: var(--color-pure-white); }

/* Article */
.article-hero { text-align: left; max-width: 860px; margin: 0 auto; padding-top: 88px; }
.article-hero h1 { font-size: var(--text-heading-lg); text-wrap: balance; margin-top: 20px; }
.article-hero .lede { margin-top: 20px; font-size: var(--text-subheading); }
.article-hero .post-meta { margin-top: 24px; }
.article-cover { max-width: 1100px; margin: 48px auto 0; aspect-ratio: 21 / 9; border-radius: var(--radius-cards); background-size: cover; background-position: center; }
.article-layout { display: grid; grid-template-columns: 240px minmax(0, 720px); gap: 56px; justify-content: center; margin-top: 56px; }
.toc { position: sticky; top: 120px; align-self: start; }
.toc h4 { font-size: 14px; text-transform: uppercase; letter-spacing: .06em; color: var(--color-slate-smoke); margin-bottom: 14px; font-family: var(--font-body); }
.toc ol { margin: 0; padding: 0; list-style: none; display: flex; flex-direction: column; gap: 10px; border-left: 2px solid var(--color-pearl-mist); }
.toc a { display: block; padding-left: 14px; margin-left: -2px; border-left: 2px solid transparent; text-decoration: none; font-size: 15px; line-height: 1.4; }
.toc a:hover { border-color: var(--color-electric-violet); color: var(--color-electric-violet); }
.prose { font-size: 18px; line-height: 1.75; min-width: 0; }
.prose > * + * { margin-top: 20px; }
.prose h2 { font-size: 32px; margin-top: 48px; scroll-margin-top: 110px; }
.prose h3 { font-size: 24px; margin-top: 32px; }
.prose ul, .prose ol { padding-left: 22px; list-style: revert; }
.prose li + li { margin-top: 8px; }
.prose strong { color: var(--color-midnight-plum); }
.prose a { color: var(--color-electric-violet); text-underline-offset: 3px; }
.prose blockquote { margin-left: 0; margin-right: 0; padding: 22px 26px; border-radius: 24px; background: var(--color-lime-spritz); font-family: var(--font-display); font-weight: 600; font-size: 22px; line-height: 1.35; color: var(--color-midnight-plum); }
.callout-box { padding: 24px 26px; border-radius: 24px; background: var(--color-pure-white); border: 1px solid var(--color-pearl-mist); }
.callout-box strong { display: block; font-family: var(--font-display); font-size: 20px; margin-bottom: 6px; }
.inline-cta { display: flex; align-items: center; justify-content: space-between; gap: 18px; flex-wrap: wrap; padding: 26px 28px; border-radius: 28px; background: var(--color-midnight-plum); color: #e9e5ff; }
.inline-cta p { font-size: 18px; margin: 0; max-width: 420px; }
.inline-cta strong { color: var(--color-pure-white); }
.inline-cta .btn-primary { background: var(--color-pure-white); color: var(--color-midnight-plum); }
.author-box { display: flex; gap: 20px; align-items: flex-start; margin-top: 48px; }
.author-box .initials { width: 64px; height: 64px; border-radius: 18px; display: grid; place-items: center; flex: none; background: var(--color-midnight-plum); color: #fff; font-family: var(--font-display); font-weight: 600; font-size: 22px; }
.author-box h4 { font-size: 20px; }
.author-box p { font-size: 16px; margin-top: 6px; }

/* Contact */
.tabs { display: inline-flex; padding: 6px; border-radius: 16px; background: var(--color-pure-white); border: 1px solid var(--color-pearl-mist); gap: 4px; }
.tab {
  font: inherit; font-size: 16px; font-weight: 600; letter-spacing: -0.02em; cursor: pointer;
  padding: 11px 22px; border-radius: 11px; border: 0; background: transparent; color: var(--color-obsidian-charcoal);
}
.tab[aria-selected="true"] { background: var(--color-midnight-plum); color: var(--color-pure-white); }
.contact-wrap { display: grid; grid-template-columns: 1.35fr 1fr; gap: 24px; margin-top: 28px; align-items: start; }
.contact-wrap > *, .field, .field input, .field select, .field textarea { min-width: 0; }
.contact-panel { padding: clamp(24px, 4vw, 40px); }
.contact-panel h2 { font-size: var(--text-heading-sm); }
.contact-panel > p { margin-top: 10px; font-size: 17px; }
.contact-panel .form-grid { margin-top: 24px; }
.field textarea, .field select {
  font: inherit; font-size: 16px; letter-spacing: -0.02em; padding: 12px 16px; border-radius: var(--radius-input);
  border: 1px solid var(--color-pearl-mist); background: var(--color-pure-white); color: var(--color-obsidian-charcoal); outline: none;
}
.field textarea { min-height: 140px; resize: vertical; }
.field textarea:focus, .field select:focus { border: 1.5px solid var(--color-electric-violet); padding: 11.5px 15.5px; }
.contact-panel .btn { margin-top: 20px; }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.form-error {
  margin-top: 16px; padding: 14px 18px; border-radius: 14px; background: #ffe3f5;
  color: #7a1460; font-size: 15px; font-weight: 600;
}
.form-done {
  margin-top: 16px; padding: 14px 18px; border-radius: 14px; background: var(--color-lime-spritz);
  color: var(--color-midnight-plum); font-size: 15px; font-weight: 600;
}
.booking {
  margin-top: 24px; border-radius: 26px; overflow: hidden; position: relative;
  background-size: cover; background-position: center; padding: 28px; min-height: 380px; display: grid; place-items: center;
}
.booking-card { background: var(--color-pure-white); border-radius: 22px; padding: 26px; width: min(100%, 420px); display: flex; flex-direction: column; gap: 14px; }
.booking-card h3 { font-size: 22px; }
.slot-row { display: flex; flex-wrap: wrap; gap: 8px; }
.slot-row span { padding: 8px 12px; border-radius: 10px; border: 1px solid var(--color-pearl-mist); font-size: 14px; font-weight: 600; }
.slot-row span.on { border-color: var(--color-electric-violet); color: var(--color-electric-violet); background: #f3f0ff; }
.side-stack { display: flex; flex-direction: column; gap: 20px; }

/* Creatives: small product-style scenes over a painting that illustrate the point being made */
.cv { position: absolute; inset: 0; padding: clamp(16px, 3vw, 28px); display: flex; flex-direction: column; justify-content: center; gap: 12px; }
.cv-card {
  background: var(--color-pure-white); border-radius: 20px; padding: 14px 16px;
  box-shadow: 0 10px 30px rgba(33, 22, 76, .10); font-size: 13.5px; line-height: 1.4; color: var(--color-obsidian-charcoal);
}
.cv-card.muted-card { background: rgba(255, 255, 255, .78); color: var(--color-slate-smoke); transform: rotate(-2deg); width: 86%; }
.cv-head { display: flex; align-items: center; justify-content: space-between; gap: 8px; margin-bottom: 10px; }
.cv-head b { color: var(--color-midnight-plum); font-size: 14px; }
.cv-days { display: grid; grid-template-columns: repeat(14, 1fr); gap: 4px; }
.cv-days i { height: 26px; border-radius: 6px; background: var(--color-soft-concrete); }
.cv-days i.on { background: var(--color-electric-violet); }
.cv-foot { display: flex; justify-content: space-between; margin-top: 8px; font-size: 12px; color: var(--color-slate-smoke); }
.cv-spark { width: 100%; height: 56px; display: block; }
.cv-lines i { display: block; height: 7px; border-radius: 4px; background: var(--color-pearl-mist); margin-top: 7px; }
.cv-lines i:nth-child(2n) { width: 82%; }
.cv-lines i:nth-child(3n) { width: 64%; }
.cv-flow { display: flex; align-items: center; gap: 6px; flex-wrap: wrap; }
.cv-flow .arrow { color: #b9b9b3; font-weight: 700; }
.cv-pill {
  align-self: flex-start; display: inline-flex; align-items: center; gap: 8px;
  background: var(--color-pure-white); border-radius: 30px; padding: 9px 15px;
  font-size: 14px; font-weight: 600; color: var(--color-midnight-plum); box-shadow: 0 10px 30px rgba(33, 22, 76, .10);
}
.cv-pill svg { width: 18px; height: 18px; flex: none; }
.cv-pill.right { align-self: flex-end; }
.cv-list { display: flex; flex-direction: column; gap: 8px; }
.cv-list > div { display: flex; align-items: center; justify-content: space-between; gap: 8px; padding: 8px 10px; border-radius: 12px; background: var(--color-canvas); }
.cv-list > div span:first-child { font-weight: 600; color: var(--color-midnight-plum); }
.split-art .cv { justify-content: center; }

/* Booking pop-up */
.book-dialog {
  border: 0; padding: 0; border-radius: var(--radius-cards); background: transparent;
  width: min(560px, calc(100% - 32px)); max-height: calc(100% - 32px); overflow: auto;
}
.book-dialog::backdrop { background: rgba(33, 22, 76, .45); backdrop-filter: blur(3px); }
.book-dialog-art { background-size: cover; background-position: center; padding: clamp(18px, 4vw, 36px); border-radius: var(--radius-cards); }
.book-dialog .booking-card { width: 100%; }
.book-dialog-head { display: flex; align-items: center; justify-content: space-between; gap: 12px; }
.book-dialog-head h2 { font-size: 26px; }
.book-close {
  width: 38px; height: 38px; border-radius: 12px; border: 1px solid var(--color-pearl-mist); background: var(--color-pure-white);
  display: grid; place-items: center; cursor: pointer; color: var(--color-midnight-plum);
}
.book-close svg { transform: rotate(45deg); }
.book-dialog a:not(.btn) { color: var(--color-electric-violet); }
.contact-alt { margin-top: 18px; padding-top: 18px; border-top: 1px solid var(--color-pearl-mist); font-size: 15px; color: var(--color-slate-smoke); }
.contact-alt a { color: var(--color-obsidian-charcoal); font-weight: 600; text-underline-offset: 3px; }
.info-card { display: flex; gap: 16px; align-items: flex-start; }
.info-card h3 { font-size: 20px; }
.info-card p { font-size: 16px; margin-top: 4px; }
.info-card .icon-tile { width: 50px; height: 50px; border-radius: 14px; }
.info-card .icon-tile svg { width: 24px; height: 24px; }
.next-steps { counter-reset: s; }

/* ---------- Inner page responsive ---------- */

@media (max-width: 1080px) {
  .plans { grid-template-columns: 1fr; max-width: 520px; margin-left: auto; margin-right: auto; gap: 32px; }
  .case-grid, .blog-grid, .link-grid { grid-template-columns: repeat(2, 1fr); }
  .article-layout { grid-template-columns: minmax(0, 720px); }
  .toc { display: none; }
}

@media (max-width: 900px) {
  .split, .split.reverse, .mv-grid, .why-grid, .case-layout, .featured-post, .contact-wrap { grid-template-columns: 1fr; }
  .split.reverse .split-art { order: 0; }
  .meta-card { position: static; }
  .deliverables { grid-template-columns: 1fr; }
  .guarantee { flex-direction: column; align-items: flex-start; }
  .page-hero .doodle-star { display: none; }
  .page-hero .doodle-cloud-l, .page-hero .doodle-cloud-r { width: 70px; }
  .page-hero .doodle-cloud-l { top: 54px; }
  .featured-post .fp-art { min-height: 220px; }
}

@media (max-width: 600px) {
  .case-grid, .blog-grid, .link-grid { grid-template-columns: 1fr; }
  .result-band { grid-template-columns: 1fr; }
  .result-band > div { border-left: 0; border-top: 1px solid var(--color-pearl-mist); }
  .result-band > div:first-child { border-top: 0; }
  .art-chip { min-width: 0; flex: 1 1 40%; padding: 12px 16px; }
  .art-chip strong { font-size: 26px; }
  .art-banner { min-height: 260px; }
  .why-card { grid-template-columns: 1fr; }
  .tabs { display: flex; }
  .tab { flex: 1; padding: 11px 12px; }
  .price strong { font-size: 48px; }
  .mv-card { padding: 28px; }
}

/* ---------- Responsive ---------- */

@media (max-width: 1180px) {
  .nav { gap: 28px; }
  .nav-links { gap: 22px; }
  .nav-links a { font-size: 15px; }
}

@media (max-width: 1080px) {
  .app-body { grid-template-columns: 1fr; }
  .side-panel { display: none; }
  .grid-4 { grid-template-columns: repeat(2, 1fr); }
  .footer-card { grid-template-columns: 1fr 1fr; }
  .footer-brand { grid-column: 1 / -1; }
}

@media (max-width: 1000px) {
  .nav { gap: 12px; width: 100%; justify-content: space-between; }
  .nav-links {
    display: none; position: absolute; left: var(--gutter); right: var(--gutter); top: calc(100% + 8px);
    flex-direction: column; gap: 0; background: var(--color-pure-white);
    border: 1px solid var(--color-pearl-mist); border-radius: 28px; padding: 10px 22px;
  }
  .nav-links a { padding: 12px 0; font-size: 17px; border-bottom: 1px solid var(--color-soft-concrete); }
  .nav-links a:last-child { border-bottom: 0; }
  .nav.open .nav-links { display: flex; }
  .nav-toggle {
    display: grid; place-items: center; width: 42px; height: 42px; border-radius: 12px;
    border: 1px solid var(--color-pearl-mist); background: var(--color-pure-white); cursor: pointer; color: var(--color-midnight-plum);
  }
  .nav .btn-primary { display: none; }
}

@media (max-width: 900px) {
  .intro, .playbook, .faq-wrap, .x-row, .quote-block, .quote-block.reverse, .cta-inner { grid-template-columns: 1fr; }
  .quote-block.reverse .quote-visual { order: 0; }
  .intro { gap: 18px; }
  .playbook-head { position: static; }
  .grid-3, .benefit-list { grid-template-columns: 1fr; }
  .stats { grid-template-columns: 1fr 1fr; }
  .stat:nth-child(3) { border-left: 0; }
  .stat:nth-child(n+3) { border-top: 1px solid var(--color-pearl-mist); }
  .pipeline, .pipeline.cols-3 { grid-template-columns: 1fr; }
  .flow-arrow { flex-direction: row; }
  .flow-arrow svg { transform: rotate(90deg); }
  .cursor-tag { display: none; }
  .hero .doodle-cloud-l, .hero .doodle-cloud-r { width: 80px; }
  .hero .doodle-cloud-l { top: 70px; }
  .hero .doodle-cloud-r { top: auto; bottom: -10px; }
  .hero .doodle-star, .hero .doodle-bird { display: none; }
  .x-row { padding: 30px; gap: 20px; }
  .callout { flex-direction: column; align-items: flex-start; }
}

@media (max-width: 600px) {
  :root { --card-padding: 24px; --radius-cards: 30px; --radius-productframe: 36px; }
  .hero { padding-top: 64px; }
  .hero-sub { font-size: 18px; }
  .hero-ctas .btn { flex: 1 1 100%; }
  .stat { padding: 22px 20px; }
  .stat strong { font-size: 36px; }
  .grid-4 { grid-template-columns: 1fr; }
  .checklist { grid-template-columns: 1fr; }
  .form-grid { grid-template-columns: 1fr; }
  .compare th, .compare td { padding: 14px 14px; font-size: 15px; }
  .compare thead th { font-size: 16px; }
  .footer-card { grid-template-columns: 1fr; padding: 36px 28px; }
  .footer-card .tape { width: 84px; height: 30px; }
  .footer-card .tape-l { left: -14px; }
  .footer-card .tape-r { right: -14px; }
  .footer-bottom { padding: 20px 8px 0; }
  .app { padding: 12px 12px 20px; }
  .app-chips { display: none; }
  .pb-step { grid-template-columns: 1fr; gap: 14px; }
  .wordmark { font-size: 21px; }
  .wm-forbes, .wm-inc { font-size: 25px; }
  .logo-row { gap: 14px 28px; }
  .bigword .doodle-star { right: -14px; top: 0; width: 22px; }
  .page-hero .squiggle { white-space: normal; }
  .quote-visual:has(.cv), .split-art:has(.cv) { aspect-ratio: auto; min-height: 400px; }
  .bigword .doodle-cloud { width: 80px; bottom: -34px; }
  .step-card .bar, .step-card .thumb { display: none; }
  .step-card h4 { margin-top: 10px; }
}